Audience Research

Through an audience research with a sample size of sixty we were able to come across crucial facts which have enabled us to know what key areas to focus on when producing our funky house documentary.



First of all when asked the question; “On a scale of 1-10 how interested in a documentary based on funky house are you? 1 being – not the slightest bit and 10 being OMG I’m really interested”, 92% of people aged between the ages 14-25 picked a number above 7. While 58% of people above the age of 25 did so. Through this we established that our target audience and main viewers would be those aged 14-25. We also established that there is a potential market from people aged above 25.



Secondly seeing as the extract would only be five minutes long we used our questionnaire to find out ‘what our audience would most like to experience from our funky house documentary.’ Majority (42%) of people were interested in its origins while 32% were interested in the dance moves – with the Migraine skank being the most favoured. Also 15% of people were interested in why it was so successful and 5% of people were interested in the clothing brands that have stemmed from it. This has enabled us to identify what our viewers would most like experience from our documentary, thus serving as a guide for what to include in our footage. It has also helped us in constructing our questions for our interview.



Bayo Gbadamosi Charlotte Ross